sG (Michael ) aims at bringing (back) the ease and joy of intuitive language learning to the German learner. One of the most important factors of success in language learning is motivation. Learning a language is a challenge no matter how you approach it as it takes months if not years until one reaches a satisfying level of command of the desired language. sG’s channels and courses provide support and insight into the principles that make German learning an enjoyable experience so that it doesn’t matter anymore how long it takes until one is fluent in German.